Speaker: Grace Rizza, BS, Identity Dental Marketing, Schaumburg, IL. Ms. Rizza has disclosed she is the founder and CEO of Identity Dental Marketing.

Program Track: Leadership, Personal, Practice Development

Course Description: Discover how to best utilize the latest marketing strategies presented in 2017 for optimal return on investment. Topics include: internet marketing, event marketing, social media marketing, and much more in this informative presentation.

Educational Objectives:

·         Discover the most effective marketing strategies.

·         Optimize the ROI of your web presence.

·         Leverage social media for massive exposure.

·         Adopt strategies that attract the patients you want.

Course length: 2.28 hours

Original release date: September 5, 2019

Expiration date: September 5, 2022

The American Academy of Periodontology designates this activity for 2.50 continuing education credits.

The American Academy of Periodontology is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

The AAP cautions participants for this CE activity about the potential risks of using limited knowledge when incorporating new techniques and procedures in their practice.