ELC22-NCE4: Develop Your Digital Brand
Speakers(s): Peter C. Fritz
Disclosures: Dr. Peter C. Fritz does not have any relevant financial relationships with commercial entities.
Program Track: Leadership, Personal and Practice Development
Course Description:
External forces were squeezing the specialty of periodontics to undergo an unscheduled transformation. And then the pandemic arrived. As much as we would like to recapture how it once was, that ship has sailed. Suppose the goal is to keep periodontal specialists relevant in the dental landscape of tomorrow. In that case, we must apply a di?erent focus to remain essential and purposeful in the eyes of our patients and collaborative partners. We must embrace a digital transformation and develop a digital strategy. Using a process of ongoing improvement and challenging the theory of constraints in the periodontal practice, we will explore how shifting trends—information and relationships—impact the cornerstones of your practice. Engagement, markets, and your workforce have never been more demanding. Every year is year one, and this year, it's a digital one.
Educational Objectives:
• Discover how your digital presence can boost your competitive edge.
• Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants.
Course length: 52 minutes
Original release date: April 26, 2023
Expiration date: April 26, 2026
The American Academy of Periodontology designates this activity for 1.0 continuing education credits.
The American Academy of Periodontology is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
The AAP cautions participants for this CE activity about the potential risks of using limited knowledge when incorporating new techniques and procedures in their practice.